最近我的RSS reader裡，重複最多的一則新聞就是，Apple TV。
目前民主黨Obama以將近有7萬個MySpace朋友，排名第一；而他在YouTube裡的video也同樣最受歡迎。
Old media strategy: Preaching新媒體是互動的，經由協同合作產生共識，不斷改變未來。
Old media is based on authority and the idea of a big story. Its paradigm is the bible. Its subject is the truth.
- Depending on which particular medium you use (Paper, Radio, TV) one has to adapt to certain material standards in order to be successful
- It hardly changes its self-definition
- It hardly changes its rules and shape, it is constructed by a few chosen people and it develops slowly
- It shows no form of own intelligence
- It’s controllable by money, power and/or superstition
- It grows attention through manipulation
- It is authoritarian, cautionary and talking down to us
- It drives and is driven by fear and entertainment, sex and crime
- It creates myths and creates distance
- It lives in the past
New Media: Socratic Dialogue （蘇格拉底式對話）
The cool thing about working with new media in general is that you never fully understand it. ... Yet understanding new media is a bit more of a challenge as it is conceived as a two way medium constantly redefining itself. Its paradigm is the socratic dialogue. Its subject is knowledge.
- It can take the shape of all other media and thus emulate them in their function and power
- It constantly changes its self definition (Web 1.0, Web 2.0, Web 3.0)
- It is driven and constructed by billions of people and thus advancing faster than any other technology we are aware of
- It generates a form of meta-intelligence that governs itself through the help of human intelligence
- It is not controllable by either money or power or superstition
- It rejects manipulation and grows through collaboration
- It’s anti-authoritarian, easy to understand and it engages in conversations
- It is driven by information and humor, sex and laughter
- It informs and connects
- It constantly defines and redefines the future
Adobe CEO Bruce Chizen（左圖）說，「對Adobe而言，最大的挑戰在於，我們一直是網路的周邊參與者，從來不是網路上的核心靈魂人物。」
