看到一篇分析,文章配圖如下,一針見血。
Old media: Teaching the truth
舊媒體:傳遞真實
New media: developing knowledge through open dialogue
新媒體:經自由對話發展知識
這提醒了我,不論我目前的工作是新還是舊媒體,
我們是否和讀者有自由對話和發展知識的空間?
延伸閱讀:Understanding New Media
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update 1:
因為這兩天看到由部落客發起的樂生串連活動,
更對照出新、舊媒體之不同!
還是把原文裡的論點節錄出來!
舊媒體重教誨,自我定義,易受金錢、權勢等操弄。
Old media strategy: Preaching新媒體是互動的,經由協同合作產生共識,不斷改變未來。
Old media is based on authority and the idea of a big story. Its paradigm is the bible. Its subject is the truth.
- Depending on which particular medium you use (Paper, Radio, TV) one has to adapt to certain material standards in order to be successful
- It hardly changes its self-definition
- It hardly changes its rules and shape, it is constructed by a few chosen people and it develops slowly
- It shows no form of own intelligence
- It’s controllable by money, power and/or superstition
- It grows attention through manipulation
- It is authoritarian, cautionary and talking down to us
- It drives and is driven by fear and entertainment, sex and crime
- It creates myths and creates distance
- It lives in the past
New Media: Socratic Dialogue (蘇格拉底式對話)
The cool thing about working with new media in general is that you never fully understand it. ... Yet understanding new media is a bit more of a challenge as it is conceived as a two way medium constantly redefining itself. Its paradigm is the socratic dialogue. Its subject is knowledge.
- It can take the shape of all other media and thus emulate them in their function and power
- It constantly changes its self definition (Web 1.0, Web 2.0, Web 3.0)
- It is driven and constructed by billions of people and thus advancing faster than any other technology we are aware of
- It generates a form of meta-intelligence that governs itself through the help of human intelligence
- It is not controllable by either money or power or superstition
- It rejects manipulation and grows through collaboration
- It’s anti-authoritarian, easy to understand and it engages in conversations
- It is driven by information and humor, sex and laughter
- It informs and connects
- It constantly defines and redefines the future
update 2:
看到Dion Hinchcliffe's Web 2.0 Blog裡談社會媒體,同時還畫了個圖。
許多事更清明。
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