December 31, 2008

新聞媒體:改變中的行業

Steve Garfield talks Citizen Journalism on Digital Production BuZZ by stevegarfield.
CC via Flickr by stevegarfield

今天是2008年的最後一天。

昨晚睡不著,掙扎地想著過去一年來的種種:
一場數位新聞實驗、在網路上認識的人成了同事、重新認識以前的同事、更了解自己在想什麼(雖然還是很模糊)...年終,雖然一切好像又回到起點,但這場實驗之後,總還是帶給我和同行同事,滿滿心得(lessons)。

吃早餐時看Twitter,看到Guy Kawasaki這篇文章,就點去看看。過去一年來,我們所實驗的一些想法,這位Brian Storm的演講不都提到,而且清清楚楚?自己索性也不用再整理、再寫了,節錄以下重點,當做2008的註腳,也為2009,未來的堅持,打上一劑強心針吧!(Brian Storm成立了一個MediaStorm網站,看完他的文字後,值得去逛看看。)

新聞媒體產業,請想清楚你的到底要什麼?

The right question to ask yourself at that moment is what business am I in?
Am I in the horse and buggy business? Or, am I in the transportation business? Are you in the newspaper business? Are you in the magazine business? Are you in the broadcast business?
Or, are you in the business of storytelling?
...

世界已經變了,看紙媒體的人真的不多了。

Think about the companies and products that have only recently changed our lives:
How did we get rid of our junk before eBay?
How did we find our way before GPS?
How did we waste our lunch hour before YouTube?

Xbox,
PS3,
The Wii.

Really, your parents played board games like Monopoly and Yahtzee.
They watched commercials too. No TIVO.
Can you imagine a world without Google? A world where you can’t do reconnaissance on your blind date?

What did we do before:
Amazon
MySpace
Yahoo
Skype
Flickr

And of course, iPods.
Did you know that iTunes recently passed Walmart as the number one retailer of music in the world?

I’m so excited I just twittered.
...

新聞價值的本質是不變,但取得方式和製作方式多樣化。

I don’t think the communications revolution that we are going through is about some reinvention of storytelling or journalistic creed.
The way we tell stories has evolved over the years, but beginning, middle and end still works. Ethical and accurate information will still rule.
I think the revolution is happening because of access. Access to powerful tools and access to global distribution in an increasingly connected planet.
...

特別是新聞的品質,仍最重要。同時與閱聽人的連結度要更好。

Quality is what people care about. It’s what they are trying to pinpoint in a sea of information. It’s what they will forward to their friends when they do find it. It’s what they will blog post. We had one guy in Russia do a blog post about a story on our site and for a week straight our traffic was up 15 X. All coming from Russia with love.
One guy spread the virus through Russia with a simple blog post.
This surge of connectivity is another recent innovation that I’m hugely optimistic about. I think it’s the greatest hope for restoring quality journalism.
...

對新聞產業來說,現在是最美好的時光,能用的工具、科技和能接觸的閱聽人,都無遠弗屆,沒有限制。

It is one of the most exciting times in history to be a young journalist. You have an almost limitless palette of storytelling tools, an audience unbound by physical borders and the most powerful communications technology ever developed at your disposal.

延伸閱讀:密蘇里新聞學院演講全文--University of Missouri School of Journalism Commencement Speech

4 comments:

  1. 新年快樂!
    這篇文章在我局外人看來是不是也適用Sophie呢7?
    Sophie新的一年應該找一個主軸好好經營一下自己吧?

    Paul

    ReplyDelete
  2. Paul,

    新年快樂!
    窗外正零零星星地放著煙火呢!
    但2008的最後一天,還沒過完...。

    嗯,是的,的確適合所有產業!每個產業在網路的衝擊下,都要想想該自己到底該怎麼辦!

    主軸,經營這個部落格嗎?除非真的都沒工作,才有可能吧!現在正在翻一本書,時程有點趕。
    之後,也有些事情在等著,所以我今天的確也自問,到底能不能把部落格這件事情,定個目標,寫在明年的計畫裡,然後努力去達成。

    我的答案,竟然是不能!
    突然,突然,就覺得自己很卒仔起來。...然後就頹廢起來了。

    ReplyDelete
  3. 那天也有看到那篇文章,而Sophie也摘得好!

    似乎還是有很多紙/傳統媒體拋不下權威而抱著跟進態度架個網站,但大部份內容卻只是紙媒體移植過來或者草率改寫(當然還是有它的價值吧?)。只是我也好奇,有的網站媒體它的biz model卻是仰賴出版為紙媒體的廣告維生,到底哪個賺哪個比較虧?

    縱使在轉變中要處理的資訊更龐雜了,愈混亂的訊息裡卻有緊密相連的秩序,而更重要的,那文章的關鍵字access,也就等同於傳播理論或者新聞學裡都在談的媒體近用權,不僅落實了,而且近用的很超過啦XD

    btw,以前無聊時真的從頭到尾點完每篇文章看過,主題很明顯啊,現在則是多了生活上的趣味,也蠻好看的啊~唉唷,部落格隨性所至的寫,也不錯啊~~~(而我自己的卻反而全都是生活上的趣味就是了:P)

    大半夜的真多話,因為我失眠了...囧 Sophie容許我撒野一下阿....:P

    ReplyDelete
  4. 撒野,隨時歡迎!只怕你不來!

    ReplyDelete

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